ecommerce recommendations and related topics

SSL

(pronounced as separate letters) Short for Secure Sockets Layer, a protocol developed by Netscape for transmitting private documents via the Internet. SSL uses a cryptographic system that uses two keys to encrypt data − a public key known to everyone and a private or secret key known only to the recipient of the message. Both Netscape Navigator and Internet Explorer support SSL, and many Web sites use the protocol to obtain confidential user information, such as credit card numbers.By convention, URLs that require an SSL connection start with https: instead of http:. Another protocol for transmitting data securely over the World Wide Web is Secure HTTP (S-HTTP). Whereas SSL creates a secure connection between a client and a server, over which any amount of data can be sent securely, S-HTTP is designed to transmit individual messages securely. SSL and S-HTTP, therefore, can be seen as complementary rather than competing technologies. Both protocols have been approved by the Internet Engineering Task Force (IETF) as a standard. Also see SSL: Your Key to E-commerce Security in Webopedia's "Did You Know...?" section.

page impression

The exact number of times a specific Web site has been accessed or viewed by a user. A page impression acts as a counter for Web pages, informing site owners how many times their sites were visited. Page impressions are also referred to as hits.

CRM Definition

Customer Relationship Management (CRM) is an data industry locution for methodologies, software, and usually Internet capabilities that aid an enterprise operate customer relationships in an organized and efficient manner. In many cases, an enterprise builds a database about its customers. This database describes relationships in sufficient detail so that management, salespeople, and customer supply reps can access data; match customer needs with product plans and offerings; remind customers of supply requirements; know what other products a customer had purchased; etc. RM Definition Customer Relationship Management (CRM) is an data industry locution for methodologies, software, and usually Internet capabilities that aid an enterprise operate customer relationships in an organized and efficient manner. In many cases, an enterprise builds a database about its customers. This database describes relationships in sufficient detail so that management, salespeople, and customer supply reps can access data; match customer needs with product plans and offerings; remind customers of supply requirements; know what other products a customer had purchased; etc.
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